Before I became a professional photographer I was a professional printer in Los Angeles.
I printed for the likes of Helmut Newton, David LaChapelle, Ellen Von Unwerth and many others famous photographers.
Working for so many years in the darkroom on an artistic and professional level I learned the skills of how to make an image look its absolute best.
I now use these darkroom skills in the digital world. The techniques and processes that I learned then I now apply to my images.
Although the technology has changed, the thought process and mindset of processing your images artistically remains the same.
I like to approach processing each image on an individual basis. This helps me discover and bring out it’s best qualities.
I use processing to play with images, to have fun with them, like an artist with a paintbrush, using my knowledge of colour, to make them into the best they can be.
Sometimes it’s just a tasteful amount of contrast and balancing. And sometimes I want to take an image a lot further – maybe because it’s a specific subject matter or a feeling I get from it.
I feel that often articles about image processing are riddled with ideas about formulas and essential steps. But for me, this totally goes against everything I love about photography.
Presets can be helpful, but are never more than a starting point. They are a one size fits all formula. You can’t get the very best result with a formula.
Start thinking of your photos as individuals that need special attention.
One thing I see so many people struggling with in their photography, is how to get the very best out of their image, after they have taken that shot.
I see many photographers working hard capturing their images, but then spend very little time processing them.
They have processed their images, but don’t dive deep into the image’s potential
Most significantly – I have found that photographers don’t spend enough time just looking at their images.
To really understand your photography, you have to spend time evaluating images first and then, and only then, move to processing.
Capturing your image is only the first step in photography. The next step is processing, and it takes just as much care, attention, love and inspiration as the shooting.
One of reasons that you may really like my photography is the work I put in, and the approach I take, in processing.
Unlike good editing, processing can be a very emotional endeavour. You can use your imagination and emotion to make choices to bring out it’s best qualities.
This is where I would like to help – to give you the skills and the confidence to create in the way that I do – with an artistic mindset and a creative eye.
So today I am very excited to bring all of my skills and knowledge into our brand new new online course:
(And we are launching it at a crazy good pre-order price for you guys this month – my awesome photo community.)
This course is focused on taking an artist-led approach to processing.
There are no presets or formulas here.
The course is about teaching you to look at processing your images creatively with a personal, individual approach.
Processing is fun and is just as creative as shooting itself, if you know how.
This course is not going to be application specific, but more about how to approach processing creatively and artistically. I will be using Lightroom and Capture One interchangeably.
I am going to show you several methods on how to approach post processing on an individual basis.
- How to creatively assess an images potential
- The approaches and techniques to use in analysing the image
- Understanding the right contrast and saturation for your image
- When to use brushes and gradients (and when not to!)
- How to choose where to begin processing
- The essential skills of sharpening
- When to go to Photoshop
- Working with snapshots
- Knowing when you’re finished with an image
- The benefits of looking away
- The perils of over focusing
All images need good processing, but they don’t have to look like they’ve been processed. This is the art of processing.
The Art of Processing
For the 4 week online course you will receive:
- 4 weekly lessons – starting on April 30th
- 4 hours of video lessons
- 5 written resources – including resource guides
- 4 processing challenges – which you can post on the course and get feedback from me and the community
- Active community – on the course where I will be answering questions and giving feedback on your images. It’s also a great place to connect to other photographers and get feedback from them too!
- Join The Art of Processing now
This is the perfect compliment to The Art of the Image, and will take you deeper into your photography so you can feel incredibly confident and inspired by the craft of processing.
I am pre-launching the course so that over the next 6 weeks we can gather a fantastic community together to all start the course together.
Having a community around you helps keep you motivated and excited about the learning journey – and inspires you when you are challenged, to push through and keep working on your photography to get better and better.
What software program is this for?
I don’t want to tie this to one software program – as I know people use different ones.
I also want this to be about developing the artistic skills that processing requires, and not just about the technical elements.
I will be going between Lightroom and Capture One in this course, so you can see me working on both programs. If you have any questions about this, do not hesitate to contact us and I can help you further.
Who is this for – the beginner or advanced photographer?
You should have a basic understanding of your software program. I won’t be teaching about specific software functions, but if you have a basic understanding of your program, this course is right for you.
I would say this is for the inspired, motivated beginner looking for how to build an approach and methodology of processing beautiful images.
For the intermediate to advanced photographer – this is for you if you are looking for new ideas or a fresh approach. If you want to develop beyond what you are doing now if you are stuck or frustrated with your efforts and you want consistently better results.
Do I have to be technically savvy?
No! I will explain all of the concepts you need to know clearly and succinctly. I’ve taught many, many people who feel overwhelmed by tech to process their images with confidence.
How does it work with your other course The Art of the Image
This is a stand alone course. It also perfectly compliments The Art of the Image as it delves much, much deeper into the artistic mindset and skills you need for processing.
So here is the awesome price I want you – as members of my community – to get a fantastic deal on this new course.
The regular sale price will be £59.
For the month of March only I am offering a special pre-sale price for this entire course of £27.
Plus you get a little bundle of bonuses.
This special price is in part to thank you for joining my community. And also I’ll be honest – I want to get a lot of 5-star reviews.
We want to make it as tantalising and impactful for you as possible.
I have these very special extra bonuses when you buy this month.
- Bonus 1: Ebook – How to Find the Best Angle – and in-depth guide
- Bonus 2: Ebook – How to capture the Power and Emotion of Colour
Price in US dollars – The sale price is approximately $37 depending on your bank and the regular price is approximately $64.
I would love you to be part of this new artistic journey.
If you have any questions – large or small – email us on firstname.lastname@example.org.
Have an awesome day and happy photographing,
Anthony and Diana